If your customers are nationwide, your training program should be nationwide

What is the Surgical Training Institute?

The Surgical Training Institute (STI) provides mobile bio-skills laboratories designed to train physicians, surgical support staff, IDE investigators, and corporate sales force personnel in new product applications and surgical techniques. STI mobile bio-skills laboratories are completely self-contained, 1,100 sq. ft. expandable trailers, with state-of-the-art operating room space, including: eight training stations, gowning rooms, C-arm imaging systems, integrated audio and visual capabilities, surgical supplies, and tool washing and sterilization equipment.

STI provides unembalmed anatomical material and state of the art medical technologies in order to simulate a “real world” operating room environment. Because STI specimens are not embalmed, most devices will perform as they would in living tissue, creating the ideal in-situ training presentation for your product.

Designed for rapid deployment, STI creates convenient, readily accessible venues delivered to “the door step” of medical facilities, medical conventions, medical device trade shows, or any other appropriate location. The laboratories are also ideal for corporate marketing and sales training events, eliminating expensive, and impractical hotel based bio-skills training meetings.


Why Mobile?

Training is a critical component of your sales, marketing, and customer service efforts. However, in today’s high-pressure medical profession, physicians find it increasingly challenging to take time away from their family, practice, and patient commitments to travel to a fixed location training facility. For example, the American Academy of Orthopedic Surgeons states that orthopedic surgeons work an average of 60 hours a week, with a median of 103 patient visits per week. Ensuring physician attendance becomes more difficult, as each day without seeing patients results in a significant financial impact.

Until now, persuading physicians to travel to a fixed location training event has been a case of, "if the mountain won't come to Muhammad, Muhammad must go to the mountain" Indeed, many medical device companies maintain expensive dedicated corporate training facilities, or periodically conduct fixed location training events in commercial facilities or hotels. Due to the difficulty in complying with biohazard safety compliance recommendations and requirements, a hotel, or similar facility, is an inappropriate setting for surgical skills training involving cadaveric specimens. This obstacle has restricted cadaveric surgical skills courses to restricted university settings, or expensive commercial training facilities.

In all cases, geographically fixed training facilities create scheduling and logistical challenges, all of which are subject to schedule disruptions caused by last minute physician cancellations, airline delays/cancellations, and inclement weather. With the STI Mobile training solution you can eliminate the perception of influencing medical decisions with "training junkets," by bringing training and product demonstration sessions directly to your customers, eliminating potential physician or industry conflict of interest and assuring compliance with the AdvaMed code of ethics.

 

 

 

 


 

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