Experiential Marketing and Sales

Experiential Marketing

Experiential marketing, sometimes called “engagement marketing”, “live marketing”, “participation marketing”, is a strategy that directly engages customers to participate in the product or brand experience by actively involving them in developing a relationship with the product or brand. STI specializes in mobile Medical Experiential Marketing and Sales, delivering nationwide on-site “Real Life” product demonstrations or simulations directly to your targeted medical professional customers. The convenience of on-site, hands-on, laboratories will increase customer attendance, provide more time for engagement, maximizing the potential for success. More than a marketing/sales too, they use the same platform to illustrate the value added service of professional education to financial stakeholders and decision makers (purchasing and administration).